On behalf of our instructors and teaching assistants we would like to welcome you to the Marketing & International Business Course. We trust you will find your course of study enjoyable; and that the knowledge and skills that you will gain at MSA will be both satisfying and rewarding. This course awards the degree of BA (Hons) Marketing & International Business.

 

The purpose of this handbook is to provide you with essential information that you will need throughout your years of study, starting from the aims of the course to the basic skills that you should acquire as you graduate. So you should read it carefully before declaring your major, which should be done towards the end of your third semester and refer back to it all through your years of study.

 

Marketing is now an essential area in practically all aspects of life starting from self- marketing to marketing tangible goods, services, persons, ideas, and events. In addition there is an increasing demand now for social marketing and marketing for profit and non-profit making organizations. Finally there are several new areas of marketing that are gaining a foothold in our today’s Egypt, as sports marketing, governmental agencies marketing, financial institutions marketing and destination touristic marketing which can result in an increase in a country's income, thus, improving its gross domestic product and unemployment rate positions and help in achieving countries' economic development.

 

This course prepares you for a career in marketing and international business. So if you are after a challenging job at multinational corporations that offer the best experience, remuneration, and overall benefits; and if you are interested in the exciting and dynamic areas of marketing research, sales, promotion, distribution and pricing ; then this is what our enjoyable course is all about. Moreover, we offer you practical cases about how to deal with marketing problems of companies in the local and international markets and train you on solving them. Furthermore, through the practical skills that you will gain on the course especially in digital marketing, you can pursue your own entrepreneurial venture and start your own business as today’s markets are dominated by small businesses that are digital based.

 

Finally, I would like to assure you that our team of dedicated instructors and teaching assistants will spare no effort in advising and guiding you, so you can make the most out of this course .

 

Wishing you the best of luck in your studies

 

Course Coordinator:

 

Dr. Samia El Sheikh

 

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Marketing & International Business Programme Content:

Download the Marketing & International Business Programme Content

Marketing & International Business Programme Courses:

Download the Marketing & International Business Programme Courses

The course aims to provide students with a coherent body of knowledge, theories and concepts of marketing and international business within the wider scope of management sciences and then develop their ability to apply and implement this knowledge in order to solve practical business and marketing problems across different types of firms, whether profit, non-profit making organizations or public sector companies both on the local and international level.

 

The MIB course also exposes the students to the international component of business through studying units of international business. International business covers topics as entry modes into global markets (as franchising, international joint ventures, exporting and licencing); diversity; cultural differences; international finance; currency shifts and devaluation, international marketing.

 

Finally, the course aims to prepare students for life-long learning by stimulating their interests, and by equipping students with transferable skills that would help them to become effective and responsible global citizens.

 

Graduates of MIB develop professionalism in marketing and international business and prepares the students for employment in a career in different business and marketing areas including marketing research, branding, promotion and advertising agencies, PR, sales, retailing, and distribution in various types of companies, banks, hotels, universities, international schools, or even in governmental institutions as ministries, or non- governmental organizations (NGOs) and non- profit organizations or else pursue their own entrepreneurial ventures.

MSA University is always keen to offer its students a competitive edge to complement their Bachelor degrees. And because many students are interested to acquire a strong foundation in many areas of study, MSA University decided to introduce minors that will be of interest to MSAians with high academic achievement, in many exciting areas.

 

Earning a minor allows students to address their diverse academic interests and develop extra skills, which for a future employer is very important to show that they have a second area of expertise. The student can chose a minor that goes in handy with the student’s major or a minor that is in a totally different field to add excitement to their studying experience at MSA. For example, if you’re an Engineering student, how about taking up a Management minor? You sure would like to open up your own business one day, and you’ll certainly need to learn more about organizational management and how to become a great leader.

 

It's a very flexible way to plan ahead and combine their areas of interest and save time and money in their years of university study; it only consists of 5 courses. The only requirement is a minimum of CGPA 2.00 in the first year in university.

 

It’s worthy to mention that taking a minor will extend the student’s regular graduation time by one semester. Chose a minor and stand out!

 

Marketing and International Business major can choose one of the following minors:

 

Except the units you completed in your courses as core or elective or optional.

1. Minor in Accounting; Any five modules from the following list:

 

 

2. Minor in Economics; Any five modules from the following list:

 

 

3. Minor in Finance and Investment Management; Any five modules from the following list:

 

 

4. Minor in Human Resource Management; Any five modules from the following list:

 

 

5. Minor in Management Information Systems; Any five modules from the following list:

 

On behalf of our instructors and teaching assistants I would like to welcome you to the Management Information Systems (MIS) Course. I trust you will find your course of study enjoyable; and that the knowledge and skills that you will gain at MSA will be both satisfying and rewarding. Our course offers a BA (Hons) in Management Information Systems.

 

The course offers you knowledge and skills in two growth areas, namely Management Information Systems. Not only will you learn how to use computer and information system to fulfil certain managerial responsibilities, but also you will have the chance to enhance your ability to analyze, design, and implement any type of management system. This is not limited to computer systems but goes beyond that to prepare you to work as a System's Consultant where you can apply all topics studied in this course to assist different managers of organizations to achieve their objectives to help the organization gain a competitive edge in the market, and mostly to make reliable and rational decisions.

 

When you complete this course you will have hands on experience in the field of Management, and at the same time have thorough understanding of systems concepts and information technology management. If you are interested to pursue your career in either the management stream or the systems stream, you will achieve it by joining our course .

 

In your studies, you will have the guidance and support of a professional and highly competent team of academic staff. Project work, applied research and field trips will also give you insights into the practical world.

 

Finally, as a Course Leader, I am available at any time along with other staff members to give you all the support and advice you will need during your academic progress. Best of luck in your studies.

 

Course Coordinator:

 

Dr. Ghada Aly

 

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Management Information Systems Programme Content:

Download the Management Information Systems Programme Content

Management Information Systems Programme Courses:

Download the Management Information Systems Programme Courses

Information Systems are becoming ever more central to the success of businesses across all industries; thus the ultimate aim of this course is to develop students’ abilities to employ these systems to manage the complex challenges that might confront a typical business.

 

To achieve this aim, the course provides the students with a coherent body of knowledge in two growth areas namely: Management and Information Systems.

 

The solid foundation in these two areas equips students with an MIS degree with the ability to develop the knowledge and the skills that allows them to close the gap, of knowledge, skills, culture, and language that exists between functional managers and information systems specialists, which has rendered both decisions and investments in such systems as failures.

 

As such, the graduate of this course will be in a strong position to lead the successful development and implementation of sophisticated information systems across a wide range of business organizations and across different managerial functions and levels.

MSA University is always keen to offer its students a competitive edge to complement their Bachelor degrees. And because many students are interested to acquire a strong foundation in many areas of study, MSA University decided to introduce minors that will be of interest to MSAians with high academic achievement, in many exciting areas.

 

Earning a minor allows students to address their diverse academic interests and develop extra skills, which for a future employer is very important to show that they have a second area of expertise. The student can chose a minor that goes in handy with the student’s major or a minor that is in a totally different field to add excitement to their studying experience at MSA. For example, if you’re an Engineering student, how about taking up a Management minor? You sure would like to open up your own business one day, and you’ll certainly need to learn more about organizational management and how to become a great leader.

 

It's a very flexible way to plan ahead and combine their areas of interest and save time and money in their years of university study; it only consists of 5 courses. The only requirement is a minimum of CGPA 2.00 in the first year in university.

 

It’s worthy to mention that taking a minor will extend the student’s regular graduation time by one semester. Chose a minor and stand out!

 

Management Information Systems major can choose one of the following minors:

 

Except the units you completed in your courses as core or elective or optional.

1. Minor in Accounting; Any five modules from the following list:

 

 

2. Minor in Economics; Any five modules from the following list:

 

 

3. Minor in Finance and Investment Management; Any five modules from the following list:

 

 

4. Minor in Human Resource Management; Any five modules from the following list:

 

 

5. Minor in Marketing; Any five modules from the following list:

 

On behalf of our instructors and teaching assistants I would like to welcome you to the Economics Course. The course awards the degree of BA (Hons) in Economics.

 

The Economics Department has clearly marked its footprints as one of the best economics departments in Egypt. Our successes abound, ranging from the excellent annual reports we receive from British external examiners on the department’s performance and on our students’ researches, to the high performance of our postgraduate students in British universities, to winning first places in international competitions by economics students, the latest of which was the South Korean embassy research competition in 2019. Last but not least, is winning the University Cup for best performance at the university level multiple times by economics students, the latest cup achieved in 2019, reflecting the high academic standard of our graduates.

 

Almost half a century ago, Keynes, one of the most prominent economists in the world, said: “The ideas of economists and political thinkers, both when they are right and when they are wrong, are more powerful than commonly understood. Indeed the world is ruled by little else.” If you want to know how the world is ruled or if you plan to pursue a career in banking, business or finance or to be employed in a wide range of national, international or governmental institutions, then economics is your choice. Furthermore, the course prepares you for postgraduate studies in economics. If you still have doubts about the importance of economics remember that every year the Swedish Royal Academy of Sciences chooses an economist – from among only six other professions – to be eligible for its esteemed Nobel Prize. Accordingly, being an economist not only enhances your knowledge and builds you a successful career, but also makes you a member of a distinguished profession.

 

As your Course Coordinator I shall be available with other staff members to give you the support and advice you need during your academic progress. Please do not hesitate to contact me any time. I wish you the best of luck.

 

Course Coordinator:

 

Professor Heba Helmy

 

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Human Resources Management Programme Content:

Download the Economics Programme Content

Human Resources Management Programme Courses:

Download the Economics Programme Courses

The programme prepares students for a wide variety of future careers. Students typically join the banking sector, brokerage firms, marketing and economic research firms, Ministry of Economics, non-governmental organizations, and chambers of commerce. A graduate with a degree in economics can work as a banker, market research analyst, economic consultant, actuary, credit analyst, financial analyst, policy analyst, management consultant, or business reporter. The students also choose to specialise by continuing their education at the Master’s level.

MSA University is always keen to offer its students a competitive edge to complement their Bachelor degrees. And because many students are interested to acquire a strong foundation in many areas of study, MSA University decided to introduce minors that will be of interest to MSAians with high academic achievement, in many exciting areas. Earning a minor allows students to address their diverse academic interests and develop extra skills, which for a future employer is very important to show that they have a second area of expertise. The student can chose a minor that goes in handy with the student’s major or a minor that is in a totally different field to add excitement to their studying experience at MSA. For example, if you’re an Engineering student, how about taking up a Management minor? You sure would like to open up your own business one day, and you’ll certainly need to learn more about organizational management and how to become a great leader. It's a very flexible way to plan ahead and combine their areas of interest and save time and money in their years of university study; it only consists of 5 courses. The only requirement is a minimum of CGPA 2.00 in the first year in university. It’s worthy to mention that taking a minor will extend the student’s regular graduation time by one semester. Chose a minor and stand out!

 

Economics major can choose one of the following minors:

 

Except the units you completed in your courses as core or elective or optional.

1. Minor in Accounting; Any five modules from the following list:

 

 

2. Minor in Finance and Investment Management; Any five modules from the following list:

 

 

3. Minor in Human Resource Management; Any five modules from the following list:

 

 

4. Minor in Management Information Systems; Any five modules from the following list:

 

 

5. Minor in Marketing; Any five modules from the following list:

 

On behalf of our instructors and teaching assistants we would like to welcome you to the Accounting course. We trust you will find your course of study enjoyable; and that the knowledge and skills that you will gain at the Faculty of Management Sciences (MSA) will be both satisfying and rewarding. This course awards the degree of BA (Hons) in Accounting.

 

The course provides you with a solid foundation in different theories and skills associated with Accounting. This will enable you to work in different fields of accounting. It can also prepare you for postgraduate studies and for major professional Accounting qualifications. This handbook provides you with necessary information that you will need about your university life. You will find a list of the units you need to complete in order to fulfil the requirements of the accounting course, as well as the objectives of the course and the skills you need to acquire.

 

It is recommended that you read your handbook carefully.

 

You will find in the Faculty of Management Sciences a whole team of dedicated instructors, teaching assistants and administrators who will give you all the support, advice and guidance you need. So do not hesitate to come to us with any queries you have.

 

Wishing you the best of luck in your academic and future life.

 

Course Coordinator:

 

Hala El Marsafy

 

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Accounting Programme Content:

Download the Accounting Programme Content

Accounting Programme Courses:

Download the Accounting Programme Courses

The accounting course aims to provide students with a solid theoretical background in accounting as well as the application and analyses of concepts on different business situations.

 

The program aims to develop the students’ knowledge and skills to be able to prepare and analyze financial statements to recommend accounting decisions regarding profitability, stability and wealth and justify the reasons for the decision. The course has an amount of finance to enable students to make investment and financing decisions for a business.

 

Graduates of this program will be prepared for a career in the accounting field with job positions such as: Accountant, Auditor, Credit/Loan Administrator, Budget Analyst, Public Accountant, Corporate Controller, Forensic Accountant, Investment Banker, or Tax Accountant.

 

The course also prepares the students to be lifelong learners and to pursue further studies either for an academic or a professional degree.

MSA University is always keen to offer its students a competitive edge to complement their Bachelor degrees. And because many students are interested to acquire a strong foundation in many areas of study, MSA University decided to introduce minors that will be of interest to MSAians with high academic achievement, in many exciting areas.

 

Earning a minor allows students to address their diverse academic interests and develop extra skills, which for a future employer is very important to show that they have a second area of expertise. The student can chose a minor that goes in handy with the student’s major or a minor that is in a totally different field to add excitement to their studying experience at MSA. For example, if you’re an Engineering student, how about taking up a Management minor? You sure would like to open up your own business one day, and you’ll certainly need to learn more about organizational management and how to become a great leader.

 

It's a very flexible way to plan ahead and combine their areas of interest and save time and money in their years of university study; it only consists of 5 courses. The only requirement is a minimum of CGPA 2.00 in the first year in university.

 

It’s worthy to mention that taking a minor will extend the student’s regular graduation time by one semester. Chose a minor and stand out!

 

Accounting major can choose one of the following minors:

 

Except the units you completed in your courses as core or elective or optional.

1. Minor in Economics; Any five modules from the following list:

 

 

2. Minor in Finance and Investment Management; Any five modules from the following list:

 

 

3. Minor in Human Resource Management; Any five modules from the following list:

 

 

4. Minor in Management Information Systems; Any five modules from the following list:

 

 

5. Minor in Marketing; Any five modules from the following list: