10th Annual Conference “New Generations (Gen Z, Gen Alpha & Gen Beta): Media Dilemmas”
The Faculty of Mass Communication at October University for Modern Sciences and Arts - MSA is pleased to announce its 10th Annual Conference “New Generations (Gen Z, Gen Alpha & Gen Beta): Media Dilemmas”, which will be held on November 30th and December 1st, 2024 at MSA Campus.
The conference aims to explore the relationship between the new generations and both digital and traditional media content, along with the subsequent professional, ethical, technological, social, and cultural dilemmas. This is particularly significant given the rapid and successive progress in digital media, including artificial intelligence (AI) technology, and the diverse and appealing content from multiple sources that may have an immense impact on future generations.
Furthermore, the conference seeks to forecast the trajectory of these generations, especially Generation Alpha, those born between 2011 and 2025, in terms of the expansive digital media landscape tailored to their consumption habits.
Conference Promo:
Conference Themes:
- The Characteristics of Digital Audience:
- The demographic, psychological, and behavioural analysis of the new generations.
- Patterns and exposure methods, prominent networks and platforms, alongside the role of parental supervision and guidance.
- Social and Cultural Dilemmas:
- The impact of digital media, including; digital platforms, social networking sites, and online video gaming, on the social and cultural identity of different segments of the new generations.
- Digital media and its role in cultivating concepts of; acceptance of others, coexistence, social integration, and non-discriminatory practices based on race, religion, or politics among the new generations.
- The role of content creators of the new generations in shaping societal values.
- Health Dilemmas:
- The impact of digital media on the mental health of the new generations, including issues such as; screen time exposure periods, cyberbullying, social comparisons, promotion of visuals linked to specific lifestyles or appearances, management of others' impressions, and creating a distinctive virtual persona.
- The influence of digital media on the physical health of users from the new generations.
- Analysis of the health dialogue and the psychological discourse across digital platforms and their impact on the new generations.
- Digital Dilemmas:
- The skills and the strategies required for digital media education for the new generations and how to build a Digital Citizen capable of conscious and responsible use of digital media content.
- Digital Independence of the new generations and how they handle the concept of Privacy, as well as how they manage and protect their personal information to ensure Digital Security.
- The new generations and their ability to verify information in the age of Misinformation and Disinformation.
- Ethical Dilemmas:
- The strategies employed by media organisations and content creators to deliver successful & ethical media content that generates profit while ensuring the highest levels of viewership.
- Algorithmic manipulation, pushed feeds and their role in limiting the new generations' opportunities to access diverse information, which contradicts the ethical codes of inclusion and transparency.
- Political Dilemmas:
- Political crises, regional and global conflicts through digital media, the political digital trends, and reactions of the new generations towards these conflicts.
- The dissonance between empathy, self-blame and self-protection, as well as the desire to understand, engage, and participate.
- Professional Dilemmas:
- The new generations and their perception of emerging concepts such as quick profit, career passion, entrepreneurship, digital content creation, and digital marketing as byproducts of the digital age.
- Children's rights as content creators or as an element within content, where to draw the line between the invasion of kids’ privacy, for profit, and showcasing their talents and skills.
- Technical Dilemmas:
- Artificial Intelligence (AI) and Virtual Reality (VR) and their impact on the new generations, ranging from their ease of use to developing mental skills through diligence in research, problem solving and knowledge acquisition.
- Educational Dilemmas:
- The influence of digital media on the academic achievement of the new generations alongside the development of their cognitive and critical abilities.
- The role of digital media in acquiring skills and expanding the knowledge horizon of the new generations.
- Family Dilemmas:
- The role of parents in mitigating the negative impact of digital media on the new generations.
- Social media platforms and the parental right to share topics or images concerning their children.
- The impact of digital media on family relationships and intergenerational relationships, ranging from closeness and bonding to distancing and isolation.
- The perception of new generations regarding concepts such as; family and communal participation in light of discourse that emphasizes the value of individualism.
- Application Guidelines:
- The researcher (or each participating researcher) must fill out the registration form no later than June 15, 2024, via this link: https://forms.gle/RXsBKMS1FAQV8Ms8A.
- Accepted proposals through the registration form, must then be submitted as full paper via the email at This email address is being protected from spambots. You need JavaScript enabled to view it. no later than September 15, 2024.
- All research papers must adhere to the APA style for in-text citation and referencing.
- The research papers should not exceed 8000 words (30 pages).
- Submitted research papers for the conference will be peer-reviewed by specialized professors.
- Conference Registration Fees:
- (EGP)1800 for Egyptian Researchers.
- ($)550 for Non-Egyptian Researchers.
- Publication Guidelines:
- All accepted papers will be published in the Faculty of Mass Communication -MSA University- Academic Periodical (JMIS: Journal of Media & Interdisciplinary Studies) https://jmis.journals.ekb.eg/ .
- Researchers have the option of presenting a pre-reviewed paper (700 EGP for Egyptian researchers).
- Conference Coordinator: Assoc.Prof. Reham Sami This email address is being protected from spambots. You need JavaScript enabled to view it.
- Conference Head: Prof. Amany Fahmy
لتحميل تفاصيل بيانات المؤتمر العاشر لكلية الاعلام باللغة العربية اضغط هنا
10th Annual Conference “New Generations Media Dilemmas” - Board & Keynote Speakers
Session Chair: Dr. Mohamed Said Mahfouz, Director of Training for News Channels at the United Media Services Company
Dr. Mohamed Said Mahfouz is a television presenter and documentary filmmaker. He is the founder and CEO of Mediatopia for Media Training and Production. He also serves as the Head of the News Training Center at United Media Services Company and as an advisor to the Chairman of the Board at Al-Ahram Foundation.
Dr. Mahfouz holds a master’s degree and a PhD in Media and Filmmaking from Royal Holloway, University of London. He was awarded the prestigious Chevening Scholarship in 2006 and received the UK Alumni Award for Culture and Creativity in 2022.
Session Moderator: Dr. Hayat Badr, Head of the Public Relations and Advertising Department.
Dr. Amal Mokhtar
Expert at Al-Ahram Center for Political and Strategic Studies (ACPSS)
Dr. Amal Mokhtar is a Senior Researcher at the Al-Ahram Center for Political and Strategic Studies (ACPSS), with over 25 years of experience in political research.
Current Positions:
Editor-in-Chief of Al-Mashhad, a quarterly digital journal specializing in extremism and terrorism, published by ACPSS.
Senior Researcher in the Security Studies Unit.
Executive Editor of Ahwal Misriyah, a journal published by ACPSS.
Lecturer at Nasser Academy’s College of Defense, specializing in Latin American affairs.
Areas of Expertise and Publications:
Dr. Mokhtar has authored numerous articles, reports, and studies focusing on counter-terrorism, violent extremism, political transitions, transitional justice, and Generation Z studies.
Academic Qualifications:
Master's degree in Political Science from the Faculty of Economics and Political Science, Cairo University (2010).
Bachelor's degree in Political Science with a minor in Economics from the same faculty.
Languages:
Dr. Mokhtar is fluent in Arabic, highly proficient in English, and has working knowledge of Spanish.
Dr. Hanan Youssef
Dean of the Faculty of Media at the Arab Academy for Science, Technology, and Maritime Transport, Smart Village Branch.
Media and Academic Biography
Dr. Hanan Youssef is a distinguished Egyptian professor in media and communication, currently serving as:
Dean of the College of Language and Media (Smart Village Branch), Arab Academy for Science, Technology, and Maritime Transport – League of Arab States.
Assistant President of the Arab Academy for Science, Technology, and Maritime Transport.
Professor of Media and Communication at the Faculty of Digital Media, Ain Shams University, Egypt.
Founder and President of the Arab Organization for Dialogue and International Cooperation.
Prominent TV presenter and journalist.
Dr. Youssef holds a PhD in Media from Cairo University, awarded with the highest distinction and honors. She is the founding dean of the College of Language and Media (CLC) at the Smart Village branch of the Arab Academy and a highly regarded professor at Ain Shams University.
Achievements and Recognition
Founder and President: Egyptian Women Media Forum.ر Ambassador of International Peace: Recognized by the International Organization for Women and Peace.
Renowned for her expertise in Arab media, social issues, women’s advocacy, political dialogue, and media investment.
Instrumental in challenging and reshaping stereotypes of Arab Muslim women in media through research and initiatives.
Recipient of numerous awards, including the Atwar Bahjat Award (2021) for Best Egyptian Media Personality (Baghdad, 2021-2022), and the Arab Women and Peace Award.
Academic Contributions
Dr. Youssef has served as a visiting professor at numerous prestigious universities across Egypt, the Arab world, and globally, including institutions in the USA, Spain, Germany, Saudi Arabia, UAE, Libya, and Lebanon. She has delivered impactful presentations at over 500 scientific conferences and cultural forums worldwide.
Professional Roles:
Founder of the Media Center at Ain Shams University.
Media and Communication Advisor to the President of Ain Shams University, the Egyptian Ministry of Health, and the Ministry of Youth and Sports.
Advisor to several United Nations organizations, the League of Arab States, and Egyptian governmental bodies.
Research and Mentorship:
Supervised numerous MA and PhD theses addressing critical national and international issues in media and communication.
Developed practical media projects, including newspapers, magazines, documentaries, and advertising campaigns, empowering her students at Ain Shams University and the Arab Academy.
Publications and Vision:
Dr. Youssef is a prolific author with significant contributions in political communication and Arab media studies. Her clear mission and vision have earned her multiple awards for outstanding academic and professional achievements.
Media Career:
An accomplished journalist and TV presenter, Dr. Youssef has produced and hosted successful television programs in Egypt and abroad. Her work as a journalist is celebrated across the Arab world and beyond.
Global Impact:
Known for her passion and dedication, Dr. Youssef’s influence is evident in her contributions to media, women’s empowerment, sustainable development, and public enlightenment. Her belief in the power of “soft diplomacy” through media, education, dialogue, and women’s advocacy defines her work.
Mr. Omar Abdel Nasser
Media Professional and Digital Media Expert
Omar Abdel Nasser is an experienced video journalist with over 12 years of expertise in the field. He has managed major projects, including the 10Mojo mobile studio in Egypt. In 2022, he launched mobile studios for both EMPC Mojo and Cairo News, significantly advancing digital content production.
Academic Contributions:
Omar has served as a digital media instructor at several universities, including The American University in Cairo (AUC) and Cairo University, where he specialized in mobile content creation.
Professional Experience:
Video Production Manager at Cairo News.
Head of Video Operations at POVO Media Solutions.
Multimedia Specialist at various leading media organizations.
Omar excels in developing and implementing digital content strategies, making him a prominent expert in the digital media industry. His career reflects a strong commitment to innovation in digital journalism and content production.
Ahmed Ragab Content Creator
Ahmed Ragab is a distinguished content creator who uniquely blends his passion for engineering with his talent for creating engaging social media content. His innovative approach combines daily insights that seamlessly merge entertainment with valuable information. Through this dynamic mix, Ahmed has successfully attracted a growing audience eager for both inspiration and knowledge. His content resonates with viewers seeking to stay informed while being entertained, establishing him as a popular figure in the content creation world.
10th Annual Conference “New Generations Media Dilemmas” - Workshops
Calling all creatives and aspiring editors, you can now unlock the Art of Editing with AI Tools!
The Faculty of Mass Communication invites you to join an exclusive workshop entitled "Art of Editing with AI Tools" presented by Lecturer Assistant Mohammed Alaa Oweis, where you'll dive into the future of sound editing using advanced AI tools.
What to expect:
- Extract and design sound using advanced AI tools.
- Access free music and sound effects via platforms like Motion Array and Envato.
- Transform voices into those of famous characters for creative projects.
- Learn sound patching techniques to integrate celebrity or artist voices into your work.
Workshop Details:
Date & Time: Sunday, 1st December, 12:30 PM - 3:00 PM
Room: A133
Unleash your personal brand and shine in the digital world!
The Faculty of Mass Communication invites you to an exclusive workshop entitled "Gen Z's Guide for Building an Authentic Personal Brand: Standing Out in the Digital World" Presented by Dr. Rania Shabaan and Ms. Rana Rashad, this session is your key to unlocking the art of personal branding.
What to expect:
- Discover and leverage your strengths.
- Learn the core elements of personal branding.
- Craft your unique personal brand statement.
- Assess and elevate your social media presence.
Workshop Details:
Date & Time: Sunday, 1st December, 11:00 AM - 12:30 PM
Location: SSB - VIP Lounge
Unlock the future of marketing with the power of AI!
The Faculty of Mass Communication invites you to join a transformative workshop entitled "AI and Creative Content Marketing" Presented by Dr. Hayat Badr and Mr. Islam Nasser , where you will learn how to harness AI tools to craft high-quality, engaging content and redefine your marketing strategies.
What to expect:
-Develop a robust content strategy powered by AI.
-Master the ideation process for seamless creativity.
-Leverage storytelling to captivate audiences.
-Explore AI tools like ChatGPT and Canva for innovative content creation.
-Learn advanced features for AI-assisted designs.
Workshop Details:
Date & Time: Saturday, 30th November, 12:30 PM - 3:30 PM
Location: SSB - VIP Lounge
1st international dental conference
Welcome Word
It Gives Us a great pleasure to invite you to participate in the 1st International Dental Conference to be held at MSA University Campus (Cairo – Egypt) from 20th -22nd February 2019.
Under the Name “Facing Future Challenges” the Scientific Committee at MSA University has prepared a unique Academic Program that Suits all students, GPA and Specialists.
This Conference is an excellent scientific platform that goes to the heart of all dental fields, encouraging Dentists and experts to interact and exchange Knowledge and expertise.
We hope you will join us to make our Conference Inspiring Memorable Event!
Save the Date, waiting for you all!
Vision
The 1st MSA International Dental Congress makes a great contribution to the development of knowledge concerning innovation and professional experience.
Mission
The 1st MSA International Dental Congress enables Students, Young researchers and professors to meet and exchange the latest innovative researches creating the atmosphere of learning, debating and sharing experiences.
Video Gallery:
2nd Annual International Teaching, Learning and Assessment Conference
Dear respected colleagues,
You are warmly invited to participate in MSA second annual international conference on Learning, Teaching and Assessment entitled Exploring technology-enhanced teaching, learning and assessment practices in a post-digital age that takes place at MSA University on Thursday 29 March, 2018. If a ‘Post-digital age’ is characterised by transitions in our teaching and learning practices brought about by technology, what is its continuing impact on higher education, and to what extent does it shape our identity, the future of our work and the institutions we work in? In this year’s conference we will consider the challenges, opportunities, debates, disruptions and transformations that are shaping the future of Higher Education, in Egypt and globally. We hope it will trigger ideas for engaging students, and provide us, as teachers, researchers or professional services staff, with opportunities to reflect on our own development needs and career aspirations. Through examining the practices that take place in physical and virtual learning spaces, we provide a platform to share and contextualise our own experiences with colleagues from MSA and our UK partner institutions. The conference takes place during mid-term exams and provides a space to critically reflect upon the year so far, learn from our experiences and those of our colleagues, and implement changes for the year ahead. In the current context of change, making contacts, sharing ideas and building community can stimulate and encourage us all as we continue to enhance our students’ experience, engagement and achievement. The conference takes a developmental approach beginning with an overview of the importance of effective technology-enhanced teaching in the sector. It moves onto presentations about innovative practice and ideas, followed by sessions that stimulate professional practice leading to professional development. The conference offers a range of formats addressing questions that will involve participants through lively discussion and activity. It will be of interest to all academics and professional services staff. We invite contributions that demonstrate exploratory, novel, or improved practices that have led to improving students’ learning or engagement and encourage colleagues to involve students in their presentations.
We are seeking:
We are seeking papers, innovative workshops, presentations, posters and engaging debates that address one or more of the conference themes, aligned to either of the strands:
1. Developing the effective student journey (curriculum design & delivery, transition)
2 . Developing the international university (internationalising the curriculum, international student transition, enriching the student and staff experience)
3. Using students as agents of change, (student representation, student voice, student experience)
4. Designing opportunities for nurturing the inquiring mind (pedagogical design and methodology)
5. Developing enterprising and creative cultures (learning spaces, programme and course design, teaching and assessment methodologies)
6. Engaging employers (designing for employability, work placements & internships, alumni)
7. Embedding life-wide learning (creating other opportunities for developing graduate attributes, i.e., sports, societies, community based)
8. Enhancing career development (PG CERT HE, CPD)
HOW TO SUBMIT:
Please submit using the proposal template on page 5 to Dr. Heba Mohamed Adel
SUMMARY OF IMPORTANT DATES:
- Proposal submission deadline: Sunday 4th March 2018
- Authors receive feedback on proposals: Sunday 11th March 2018
- Re-submissions deadline: Thursday 15th March 2018
- Presenters registration closes: Sunday 18th March 2018
- Submit presentations for uploading to website: Thursday 22nd March 2018
- Receipt of posters: Thursday 22nd March 2018
- Conference: Thursday 29th March, 2018
- Compass Journal papers: https://journals.gre.ac.uk/index.php/compass/announcement
The Conference's Guide,Rules and Regulations:
Download: Rules and Regulations of the 2nd Annual International Teaching, Learning and Assessment Conference
Abstract & Papers Submission
Submission of Abstract:
The abstract -500 words-should be sent by January 1, 2016. Preference of abstracts will be for those that are empirically and theoretically academically grounded, meeting the criteria of “relevance to conference themes and tracks”.
Submission Policy:
Both abstract and paper should be submitted by email to: This email address is being protected from spambots. You need JavaScript enabled to view it. To the attention of:
Prof. Dr. Doaa Salman.
Vice –Dean for Community Service and Environmental Affaires.
Faculty of Management Sciences.
October University for Modern Sciences and Arts (MSA).
Dr. Ola Emara.
Head of Academic Research Committee.
Faculty of Management Sciences.
October University for Modern Sciences and Arts (MSA).
Notification of Abstract Acceptance:
Notification for the abstract acceptance will be sent by January 15, 2016.
Paper:
The conference accepts papers in both languages: English, and Arabic. The full paper, 7000-9000 words, should be submitted by March 15, 2016. All text should be in single space with 1-inch margin on all sides using Time New Roman, “12”. For References, please follow APA guidelines –as per the following link: http://www.apastyle.org
Notification of Paper Acceptance:
Notification of paper acceptance will be sent by March 31, 2016
Final Paper Submission and Authors' Registration:
Paper submission after final review will be sent by April 7, 2016, along with authors’ registration
Summary of Conference Critical Dates:
| Abstract submissions | January 1st , 2016 |
| Notification of abstract acceptance | January 15st , 2016 |
| Paper submissions | March 15st , 2016 |
| Notification of paper acceptance | March 31st , 2016 |
| Final paper submission and authors' registration | April 7th , 2016 |
Abstract & Poster Guidelines
Abstract & posters guidelines:
Each abstract should include the following elements: title, author names with professional affiliations (position, dept., faculty and University or research center), background, aim of the study, methods, results, conclusions and keywords (3 to 5). It should be written in Times New Roman (Font: 12 pt) with word count from 200-250 words. Kindly, underline the name of the presenter. The posters should be presented as portrait with Size: A0 following the outline of the abstract (background, aim of the study, Methods, Result and Conclusions) and using figures and tables to present the results. Kindly, print your poster in good time and bring it with you to the Conference.
Registration Form:
Accommodation of The 2nd International Conference
- Helnan Landmark Hotel.
THE 2ND INTERNATIONAL CONFERENCE MAY 8-9, 2016
Helnan Landmark Hotel
THE 2ND INTERNATIONAL CONFERENCE MAY 8-9, 2016
Helnan Landmark Hotel
| Room Type | Foreigners | Egyptians | ||
|---|---|---|---|---|
| Single room | USD.100.00 | LE.700.00 | ||
| Double room | USD.110.00 | LE.800.00 | ||
|
Executive suite |
USD.150.00 | L.E1000.00 | ||
|
Diplomatic suite |
USD.200.00 | L.E1500.00 | ||
|
- All above rates are per room per night based on bed & buffet breakfast. |
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- Conrad Cairo.
THE 2ND INTERNATIONAL CONFERENCE MAY 8-9, 2016
Conrad Cairo
THE 2ND INTERNATIONAL CONFERENCE MAY 8-9, 2016
Conrad Cairo
THE 2ND INTERNATIONAL CONFERENCE MAY 8-9, 2016
Conrad Cairo
| Room Type | Foreigners | Egyptians | ||
|---|---|---|---|---|
|
Conrad Single Classic Room (Nile View) |
USD 149.00 | LE 750.00 | ||
|
Conrad Double Classic Room (Nile View) |
USD 159.00 | LE 820.00 | ||
|
Conrad Single Deluxe Room (Nile View) |
USD 169.00 | LE 905.00 | ||
|
Conrad Double Deluxe Room (Nile View) |
USD 179.00 | LE 975.00 | ||
|
Executive Room Supplement |
USD 50.00 | LE 380.00 | ||
|
Junior Suite Supplement |
USD 180.00 | LE 1375.00 | ||
|
Executive Suite Supplement |
USD 240.00 | LE 1830.00 | ||
|
- Rates are confidential, quoted in Egyptian Pounds and are valid per room, per night on Bed and Breakfast accommodation. |
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- Sofitel Cairo El Gezirah.
THE 2ND INTERNATIONAL CONFERENCE MAY 8-9, 2016
Sofitel Cairo El Gezirah
THE 2ND INTERNATIONAL CONFERENCE MAY 8-9, 2016
Sofitel Cairo El Gezirah
THE 2ND INTERNATIONAL CONFERENCE MAY 8-9, 2016
Sofitel Cairo El Gezirah
| Room Type | Rack Rates | Single | Double | ||
|---|---|---|---|---|---|
| Superior Room | USD $ 440.00 | USD $ 150.00 | USD $ 170.00 | ||
| Luxury Room | USD $ 460.00 | USD $ 170.00 | USD $ 190.00 | ||
| Luxury club | USD $ 490.00 | USD $ 200.00 | USD $ 230.00 | ||
| junior Suite | USD $ 540.00 | USD $ 290.00 | USD $ 320.00 | ||
| Prestige Suite | USD $ 580.00 | USD $ 330.00 | USD $ 360.00 | ||
|
- For reservations, please email your requests to (This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it.). |
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- Le Passage Cairo Hotel & Casino.
THE 2ND INTERNATIONAL CONFERENCE MAY 8-9, 2016
Le Passage Cairo Hotel & Casino
THE 2ND INTERNATIONAL CONFERENCE MAY 8-9, 2016
Le Passage Cairo Hotel & Casino
THE 2ND INTERNATIONAL CONFERENCE MAY 8-9, 2016
Le Passage Cairo Hotel & Casino
| Foreigners | Egyptians | |||
|---|---|---|---|---|
|
Room Type |
Single |
Double |
Single |
Double |
|
Superior Room |
US$ 90.00 | US $100.00 | LE450.00 | LE500.00 |
|
Deluxe Room |
US $115.00 | US $125.00 | LE650.00 | LE700.00 |
|
Executive Club Room |
US $140.00 | US $150.00 | LE850.00 | LE900.00 |
Call for Submission
You are invited to send an abstract of 250-300 words to the following email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Deadline for sending abstracts: 30th June, 2019
Acceptance notification: 11th July, 2019 (Abstracts are subject to a peer-review process)
Registration fees for presenters:
250 EGP for Egyptians
100$ for non-Egyptians
Registration fees for attendees:
150 EGP for Egyptians (Including a certificate of Attendance)
50$ for non-Egyptians
• Registration fees cover conference material, coffee breaks and refreshments for the two days.
• For any inquiries, send an email to This email address is being protected from spambots. You need JavaScript enabled to view it.
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